In a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead.
Paid media remains a powerful growth engine, and the impact AI has on donor discovery and decision-making will be a key focus in our 2026 strategies, especially within the search channel.
As search engine results pages (SERPs) and large language models (LLMs) increasingly pull keywords from publicly shared content, messaging used across platforms should be chosen strategically and aligned with search.
We’ll continue to make sure our clients have a presence in paid search, paid social, and niche digital channels beyond display to help strengthen overall program performance. And as ad platforms evolve to prioritize dynamic content and content variety over rigid targeting structures, our creative formats and flexible campaign architecture will adapt to meet those expectations.
Email will continue to be a digital fundraising workhorse even as inbox competition intensifies. Performance will hinge on audience quality, segmentation, smart automation, and creative that stands out in crowded inboxes.
Website UX, speed, and frictionless conversion journeys will be essential to hold user attention and lift donation volume.
And a robust texting strategy will be even more crucial this year. While P2P will continue to serve nonprofits well, organizations that build strong, compliant first-party broadcast texting files will be best equipped to mobilize supporters quickly and generate meaningful engagement and revenue.
In this fast-moving landscape, fundraising success requires digital integration, disciplined measurement, and continual iteration. Nonprofits that master this adaptability will grow revenue and deepen the donor relationships that sustain them.