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We took in Digital Day at the DMAW and brought back a host of ideas and trends—here are some highlights that we might think about testing…knowing that none is one-size-fits-all: Lots of organizations shared ideas for designing successful fundraising emails...
With year-end digital fundraising campaigns raising a significant amount of revenue each year, every nonprofit should design and execute one. These types of campaigns can capitalize on Cyber Monday and Giving Tuesday, or rely solely on a series of targeted emails and follow ups. As the case study below demonstrates, these campaigns are well worth the effort when you create urgency and convey a clear and compelling case for support.