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With greater volume in everyone’s inbox, it’s becoming increasingly more important (and more difficult) to find a way to stand out in the crowd. But the first challenge to contend with is ensuring your emails actually make it to donors’ inboxes.
In late 2013, the National Geographic Society called on Avalon to create an individual giving membership program to broaden and enhance its fundraising efforts. In response, we created the “Contributing Membership” program and launched a successful multi-channel Contributing Member acquisition campaign to begin acquiring philanthropic members.
The Avalon Experience
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