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Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred...
With year-end digital fundraising campaigns raising a significant amount of revenue each year, every nonprofit should design and execute one. These types of campaigns can capitalize on Cyber Monday and Giving Tuesday, or rely solely on a series of targeted emails and follow ups. As the case study below demonstrates, these campaigns are well worth the effort when you create urgency and convey a clear and compelling case for support.