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Once you get new donors in the door, your focus naturally turns to resoliciting and stewarding them. But there are other key metrics to look at when evaluating the effectiveness of your acquisition program. Are these newly acquired donors strengthening...
In late 2013, the National Geographic Society called on Avalon to create an individual giving membership program to broaden and enhance its fundraising efforts. In response, we created the “Contributing Membership” program and launched a successful multi-channel Contributing Member acquisition campaign to begin acquiring philanthropic members.
The Avalon Experience
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