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It can be difficult to pinpoint your monthly giving program’s current active universe, as well as actionable metrics for sustainer giving. To address those questions, Avalon Analytics has created a new dashboard.
In late 2013, the National Geographic Society called on Avalon to create an individual giving membership program to broaden and enhance its fundraising efforts. In response, we created the “Contributing Membership” program and launched a successful multi-channel Contributing Member acquisition campaign to begin acquiring philanthropic members.
The Avalon Experience
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