People are now swimming in a sea of data.
Having more performance metrics does not always make your investment decisions any easier. Even failing campaigns can have high open or click-through rates, for example.
All of the normal data points can look encouraging until you realize only 1/10th of one percent of your audience made a donation.
This is why having a team focused on online initiatives within a top fundraising agency is so appealing to the organizations coming to Avalon. All of our creative ideas and online work focus on the numbers that matter.
“Avalon's nimble digital strategies helped Pine Street Inn respond quickly to the growing needs of the Boston community. And our year-end revenue more than doubled thanks to the tactics Avalon helped deploy at a critical fundraising time.”
"How exciting to engage supporters of the Museum via targeted Facebook ads. I loved the creative concepts featuring our iconic aircraft and American airmen. And I appreciate your close management of the campaign throughout!"
“Thanks for your rapid mobilization on the revised e-appeal. I know it was a heavy lift, but it was critically important to demonstrate responsiveness and nimbleness to our internal audience, and they have expressed their appreciation of our efforts throughout the day.”