The Foundation for Smart Strategic Decisions
Avalon Analytics™ is a nonprofit donor analytics platform that brings your entire fundraising program into focus. By integrating performance data, giving behavior, and revenue trends across every channel and touchpoint, it gives you a comprehensive view of program impact and the insight to act on it.
Powered by our proprietary Merlin® platform, Avalon Analytics™ consolidates cross-channel donor data analytics into executive-ready dashboards and deep audience-level campaign reporting. With more than 35 reports and 50+ views, you’ll gain full visibility into your donor file and donor lifecycles—from acquisition, appeals, and renewals to sustainers, mid-level, and major donor development. We go beyond surface-level metrics to uncover emerging trends, assess risks, and quantify the financial implications of key decisions. Plus, we give you the tools to communicate performance metrics and KPIs with stakeholders.
Analytics Services
Campaign Reporting
Avalon’s proprietary reporting platform, Merlin®, meticulously tracks campaign and program costs across all channels to gain a true return on investment analysis.
Donor File Analysis
Avalon VitalStats™ KPI Dashboard turns your performance data into clear visual snapshots. Avalon Inquire™ Major Findings Analysis digs deep into historical giving patterns to identify what truly moves your donors and members.
Long-Range Forecasting
Avalon Foresight™ Long-Range Forecast provides a reliable roadmap for investment, integrating your organization’s data with macroeconomic indicators, and fundraising trends to model multi-year revenue forecasts.
Sustainer Dashboards
For nonprofits with a growing monthly giving program, our Sustainer Dashboard tracks donor counts, revenue trends, retention rates, acquisition channel performance, and long-term value.
Award-Winning Nonprofit Donor Analytics
In 2024, Avalon took home the gold in Ad Age’s Small Agency Awards for the Data & Insights Agency of the Year! We invest wisely, win big, and make an impact.
Want to know how your program is really doing
Avalon’s donor analytics go deeper than dashboards, turning insight into strategy and strategy into results. Contact Avalon.Contact Avalon.
