FYI BLOG

Seen and Heard: State of the Industry

Recently, my colleague and fellow data analyst Amy Escobar and I had the opportunity to hear Carol Rhine, principal fundraising analyst at Target Analytics, speak at a DMAW breakfast event. She covered the state of the industry right now, drawing on...

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Seen and Heard: State of the Industry
Clients in the News
Clients in the News

Clients in the News

Avalon clients have been busy making headlines! Check out these exciting updates from National Museum of African American History and Culture, Monterey Bay Aquarium, National Women's Health Network, Rainforest Action Network, and others.
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Merlin 2.0: Next-Level Reporting for a New Era of Data-Driven Nonprofits
Merlin 2.0: Next-Level Reporting for a New Era of Data-Driven Nonprofits

Merlin 2.0: Next-Level Reporting for a New Era of Data-Driven Nonprofits

Nonprofits deserve to understand the impact of their efforts. Your organization’s mission is simply too important to be left to best guesses. But for years, the quality of reporting available to nonprofits was lacking… significantly. In 2001 Avalon took matters into our own hands and built the best platform out there from the ground up. We called it Merlin by Avalon®. Merlin’s nonprofit-specific reporting capabilities changed the game for organizations like yours. You...

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Avalon Bikers Take on #BTWD2018
Avalon Bikers Take on #BTWD2018

Avalon Bikers Take on #BTWD2018

Friday, May 18 marked the (slightly soggy) annual Bike to Work Day in Washington, DC – a fun time for the four Avalonians (pictured here) who participated. Led by Avalon Data Manager Alice Murphy, the group met up at one of the 100 available pit stops for t-shirts, refreshments, and fellowship. Once at the office, the foursome also enjoyed lunch, courtesy of Avalon. Bike to Work Day proved once again that biking to work is fun and one small way we can help save our planet!...

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Marketing Lessons from Mister Rogers’ Neighborhood
Marketing Lessons from Mister Rogers’ Neighborhood

Marketing Lessons from Mister Rogers’ Neighborhood

Some days, doing "the best we can" may still fall short of what we would like to be able to do, but life isn’t perfect on any front—and doing what we can with what we have is the most we should expect of ourselves or anyone else. – Fred Rogers One of my colleagues has kept the above quote near her desk for years—a constant reminder of the basic decency and important life lessons Mr. Rogers exemplified. This year marks the 50th anniversary of his PBS children’s show, Mister...

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NTC: 5 Ways To Ramp Up Digital Engagement
NTC: 5 Ways To Ramp Up Digital Engagement

NTC: 5 Ways To Ramp Up Digital Engagement

Avalon’s digital team just got back from the Nonprofit Technology Conference in New Orleans. Aside from learning firsthand how delicious beignets at Café du Monde really are, our big takeaway is that engagement – in all its forms – is key to fundraising, communicating, and connecting online. Here are our top 5 recommendations for nonprofits that want to strengthen their engagement both today and for the long term:  1. Engagement and Email Deliverability An organization’s sender...

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Avalon Consulting Group, Inc.
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