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DMAW AdVents Feature: “Data Literacy is Key”

Now more then ever, fundraisers are focusing on how data must guide their fundraising decision-making. Check out "Data Literacy is Key" by Avalon CEO, Allison Porter on how how can strengthen your organization's data literacy. Get Our Newsletter! Sign...

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Do you have the guts to invest in fundraising?

Do you have the guts to invest in fundraising?

No denying it: donor acquisition is down across the industry. Nonprofits are acquiring fewer donors, and many are experiencing volatile results and declining response rates, according to the Fundraising Effectiveness Project’s Quarterly Fundraising Report (June 2019). The number of donors is down; the number of donors who are giving is down; revenue is down. So what do we do with this reality? One voice might tell you to stop throwing “good” money after “bad” – shut down your...

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Do you know the golden rule of ethical fundraising – and why it matters?

Do you know the golden rule of ethical fundraising – and why it matters?

Avalon was recently surprised to learn that one of the digital partners for a client based their fees on a percentage of revenue raised for a client. I’ll start by saying I believe that leading a culture of principled decision-makers is more ethically robust than micromanaging a team of rule-followers. However, the “golden rule” for professional fundraisers is a rule worth following: We do not tie our compensation to campaign revenue. Never. Ever. And that’s not just my opinion...

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Clients in the News – September 2019

Clients in the News – September 2019

See what KC’s REACH is all aboutWashington, DC is all abuzz about the recently-opened Kennedy Center’s $250-million REACH expansion sitet. Designed to get the public up close and personal with how art is created, the REACH consists of unique and intimate rehearsal, performance, and outdoor spaces where people can watch performing artists create. NPR recently took a tour of REACH with Mark Bamuthi Joseph—KC’s director of social impact, and writer and artist. Visit NPR’s website...

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Checking All of The Boxes

Checking All of The Boxes

This summer, I’ve been taking my oldest son to look at colleges. Like me, he’s analytical, so we started by making a list of the critical things he requires: does College X have the business program he wants? Study abroad? The right club sports offerings? I want him to check all those boxes, but my ultimate goal is to find the right fit for him (and to graduate in four years!). But his way of defining the “right fit” has really surprised me—because my very logical child is...

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Clients in the News – August 2019

Clients in the News – August 2019

  REACH for the stars! The Kennedy Center is pulling out all the stops when it opens its much-anticipated expansion, the REACH, in September. For 16 days—September 7-22—the Kennedy Center will hold a free festival, including tours of the new REACH spaces, films, interactive events (like tai chi and virtual reality demonstrations), dance, comedy (Patton Oswalt!), opera (Renee Fleming!), symphony, rock, hip hop, and much, much more. Visit the Kennedy Center’s website now to...

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What’s Next Beyond Email Fundraising?

What’s Next Beyond Email Fundraising?

We took in Digital Day at the DMAW and brought back a host of ideas and trends—here are some highlights that we might think about testing…knowing that none is one-size-fits-all: Lots of organizations shared ideas for designing successful fundraising emails and discussed website trends they are trying out with mixed success. But the most interesting takeaways came from panelists discussing, the idea of what’s next beyond email fundraising. For example: For The US Holocaust...

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