FYI BLOG

Case Study: Pivoting Post-Election

The League of Women Voters of the U.S. (LWV) needed to provide donors with a post-election update as quickly as possible after Election Day 2016—regardless of the election's outcome. OBJECTIVE: The League of Women Voters (LWV) Education Fund’s objective...

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Fasten Your Seatbelts…
Fasten Your Seatbelts…

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies and best practices, to help our progressive clients in this increasingly hostile and volatile political climate. To that end, I reached out to some industry colleagues to...

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Strong Year-End = Strong Year Ahead
Strong Year-End = Strong Year Ahead

Strong Year-End = Strong Year Ahead

We’ve been looking at the results from our clients’ year-end digital campaigns, and if your results are anything like ours, it’s a happy New Year indeed. Some takeaways from our analysis: Avalon clients saw strong year-end fundraising results across the board. Some of this success can be attributed to the increased number of emails sent. But response rate and average gift were also up for many of our clients—proving that our numbers weren’t up just because we sent more emails....

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donorCentrics™ Index Shows Continued Atypical Growth for Third Quarter

donorCentrics™ Index Shows Continued Atypical Growth for Third Quarter

donorCentrics is out with its always-fascinating index of direct marketing giving for the first three quarters of 2017. The headline tells the story: Post-Election and Disaster Giving Drive Strong Growth in First Three Quarters of 2017. It covers gifts from direct mail, web, telemarketing, and other direct marketing channels to 70 organizations comprising more than 35 million donors, 85 million gifts, and more than $3 billion in revenue. Some of our takeaways from the index:...

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Ask the Experts: Predictive Modeling Roundtable
Ask the Experts: Predictive Modeling Roundtable

Ask the Experts: Predictive Modeling Roundtable

Modeling and its efficacy have been under careful review recently, including by Avalon! To see what our nonprofit friends are seeing, I reached out to three industry experts to learn how they utilize predictive modeling to enhance their direct marketing programs. Here’s the roster of folks who provided input: Jeff Huberty, Senior Vice President, Target MarkeTeam, on behalf of the Humane Society of the United States (HSUS) Sam Putnam, Senior Data Analyst at the Human Rights...

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Top 8 Fundraising Lessons from 2017
Top 8 Fundraising Lessons from 2017

Top 8 Fundraising Lessons from 2017

As I look back on nearly 12 months of 2017, I’m choosing to focus on the silver linings in this year of turmoil. Right from the start, we learned a lot about our resiliency and how to weather frequent storms; our ability to change tactics on the fly; and the pressing need to focus on how to effect change and make a difference when so much is beyond our control. Here are the top fundraising lessons we learned this year: Everyone is an advocate. In the Trump era, every...

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