Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

Heading into Giving Tuesday the year after the extreme generosity of 2020 was making many nonprofit fundraisers anxious. Yet, despite consumer pessimism, other economic indicators (unemployment trending down and markets trending up) seemed to bode well for solid giving metrics at year end. And so far, that’s proving to be true for Giving Tuesday. The […]

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

Coming off a strong Giving Tuesday, we raced towards the end of the year with a little anxiety. Not only do most nonprofits raise upwards of 40-50% of their online revenue at year end, but given USPS mail delays—some significant—many organizations were looking to rely on digital revenue streams to keep their critical programs moving. […]

  As we enter the final gasps of 2020, nonprofits are looking ahead. And Giving Tuesday is giving them reason to smile. Despite the ongoing pandemic, rising unemployment rates, and voters still recovering from the election, donors maintained their generosity and are giving nonprofits – and those they serve –hope of closing out 2020 on […]