FYI Blog

Will You Still Love Me Tomorrow?

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

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February 11, 2022

Giving Tuesday trends bode well for year-end

Heading into Giving Tuesday the year after the extreme generosity of 2020 was making many nonprofit fundraisers anxious. Yet, despite consumer pessimism, other economic indicators (unemployment trending down and markets trending up) seemed to bode well for solid giving metrics at year end. And so far, that’s proving to be true for Giving Tuesday. The […]

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December 3, 2021

Apple Privacy Update and Your Email Tracking

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

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September 20, 2021

Nonprofits head into 2021 with year-end boost

Coming off a strong Giving Tuesday, we raced towards the end of the year with a little anxiety. Not only do most nonprofits raise upwards of 40-50% of their online revenue at year end, but given USPS mail delays—some significant—many organizations were looking to rely on digital revenue streams to keep their critical programs moving. […]

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January 6, 2021

#GivingTuesday: the gift that keeps on giving

  As we enter the final gasps of 2020, nonprofits are looking ahead. And Giving Tuesday is giving them reason to smile. Despite the ongoing pandemic, rising unemployment rates, and voters still recovering from the election, donors maintained their generosity and are giving nonprofits – and those they serve –hope of closing out 2020 on […]

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December 3, 2020

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

What’s Next Beyond Email Fundraising?

We took in Digital Day at the DMAW and brought back a host of ideas and trends—here are some highlights that we might think about testing…knowing that none is one-size-fits-all: Lots of organizations shared ideas for designing successful fundraising emails and discussed website trends they are trying out with mixed success. But the most interesting […]

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July 24, 2019

Online Benchmarking 2019

M+R recently released its Online Benchmarks Study 2019, with lots to inform how we move forward with online fundraising. This year’s study consisted of 135 non-profits, including five Avalon clients (National Museum of the American Indian, National Air and Space Museum, Monterey Bay Aquarium, National Geographic Society, and the National Parks Conservation Association). M+R breaks the […]

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June 18, 2019

NTC 2019 Takeaways

As portrayed on cult TV show Portlandia, Portland, OR has a reputation of being a little weird in its laid-back sensibility. But Portland also points out its endless possibilities, as its slogan promises: You Can, in Portland. This was the backdrop for this year’s Nonprofit Technology Conference (NTC). Four Avalonians attended NTC in Portland, and brought back—appropriately—an […]

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March 28, 2019

Avalon Digital Resources

Here’s a quick rundown of Avalon best practices for three hot digital topics: monthly sustainers, donor thank-you packages, and avoiding spam filters Looks like everyone got the memo about how loyal monthly sustainers can be the lifeblood of fundraising programs! Monthly giving increased by 40% in 2017 and rose from 14% of all online revenue to 16% […]

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October 22, 2018