FYI Blog

Will You Still Love Me Tomorrow?

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

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February 11, 2022

Giving Tuesday trends bode well for year-end

Heading into Giving Tuesday the year after the extreme generosity of 2020 was making many nonprofit fundraisers anxious. Yet, despite consumer pessimism, other economic indicators (unemployment trending down and markets trending up) seemed to bode well for solid giving metrics at year end. And so far, that’s proving to be true for Giving Tuesday. The […]

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December 3, 2021

Apple Privacy Update and Your Email Tracking

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

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September 20, 2021

A Strong Year-end Finish

Last year, we saw the Trump Bump of 2017 morph into a bit of a Trump Slump of 2019 for marketers and nonprofits. So we were thrilled to see our clients’ supporters wholeheartedly respond to our year-end campaigns to end 2019 on an encouraging note. All but one of Avalon’s clients saw an increase in […]

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January 24, 2020

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

Online Benchmarking 2019

M+R recently released its Online Benchmarks Study 2019, with lots to inform how we move forward with online fundraising. This year’s study consisted of 135 non-profits, including five Avalon clients (National Museum of the American Indian, National Air and Space Museum, Monterey Bay Aquarium, National Geographic Society, and the National Parks Conservation Association). M+R breaks the […]

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June 18, 2019

Are Your Emails Being Delivered?

With greater volume in everyone’s inbox, it’s becoming increasingly more important (and more difficult) to find a way to stand out in the crowd. But the first challenge to contend with is ensuring your emails actually make it to donors’ inboxes.

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July 9, 2018

What does Netflix have to do with online fundraising?

The Blackbaud Luminate Online Benchmark Report for 2017 is out, with its always-fascinating take on the ups and downs and breakthroughs in online fundraising. This study looks at the metrics of more than 700 non-profits (all Blackbaud Luminate Online customers) to provide overall benchmarks, with those 700 organizations categorized into appropriate sectors, or verticals. There […]

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February 23, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018