In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather than via Meta’s fact-checking team. The big question in the industry related to advertising is: Will this decision make Meta less brand safe? The answer […]

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

Heading into Giving Tuesday the year after the extreme generosity of 2020 was making many nonprofit fundraisers anxious. Yet, despite consumer pessimism, other economic indicators (unemployment trending down and markets trending up) seemed to bode well for solid giving metrics at year end. And so far, that’s proving to be true for Giving Tuesday. The […]

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]