Avalon Insights
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Why Co-Op Lists Still Matter
Insights from Avalon’s Annual Analysis of Co-Operative Lists Each year, Avalon’s Analytics team conducts comprehensive Gross Return on Investment (GROI) analysis to evaluate the long-term performa…
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Year-End Fundraising: What 2025 Digital Performance Reveals About What’s Next
Year-end fundraising remains the most consequential moment in the digital calendar, not only because of its revenue impact, but because it offers a clear lens into how donor behavior, channel dynamics…
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Future-Proofing Advertising
As the digital landscape evolves, driven by privacy shifts, AI-powered search, and changing donor behaviors, questions naturally arise about the future effectiveness of advertising. While evolutions t…
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Avalon’s 2026 Digital Outlook
In a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead. Paid media remains a powerful growth e…
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Matching Gift and Challenge Grant Guide
Matching Gifts and Challenge Grants play a key role in boosting response in direct mail, telemarketing, and online campaigns. Yet, the execution of a matching gift campaign must be very deliberate, an…
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Avalon’s POV on Meta’s decision to discontinue fact-checking
In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather t…
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DEIB Today: The Choice Fundraisers Have to Make
Updated: September 1, 2026 Disrupting what’s expected is uncomfortable. But when it comes to diversity, equity, inclusion, and belonging (DEIB), the choice for nonprofits is simple: Interrupt autopi…
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Telling the Whole Story with Nonprofit KPIs
Key performance indicators, or KPIs, aren’t one-size-fits-all. These data nuggets are a valuable way to see if your nonprofit is striking the right balance between thinking big and driving impact. K…
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Google and Yahoo Security Updates: Are You Compliant?
In October 2023, Google and Yahoo announced a new set of email security requirements for any group sending emails to more than 5,000 names at once. Combined, Google and Yahoo (and Yahoo-owned AOL) acc…
