Acquisition
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Donation Form Optimization Boost Giving
Situation Hypothesis: A multistep donation form (test) provides a better user experience than a single scroll form (control) and therefore will lift performance. Solution A multistep donation form (te…
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Converting Visitors into Donors with Smart, Automated Follow Up
Situation To boost online donor conversion, the National Parks Conservation Association (NPCA) piloted an innovative “abandoned donation” strategy—an approach adapted from the e-commerce world a…
