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Donation Form Optimization Boost Giving

The benefits of user experience testing on your donation form

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10x

stronger response!

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Situation

Hypothesis: A multistep donation form (test) provides a better user experience than a single scroll form (control) and therefore will lift performance.

Solution

A multistep donation form (test) provides a better user experience than a single scroll form (control) and therefore will lift performance.

A multi-step donation form with dark green and yellow buttons.
A single-scroll donation form
two views of different default donation amounts being preselected, $75 vs. $100.
2.5x

higher average gift

$75

default ask performed better
than the $100 ask

Success

Form test: While the conversion rate was nearly the same, the test (multistep form) brought in a 2.5 times higher average gift with no large-gift outliers to skew results.

Ask string test: The control with the lower preselected amount at $75 brought in more gifts and a higher average gift!

We know what works, when to test, and how to turn insight into action. Let’s work together to turn your donor funnel up a notch.

Let’s Start Today!

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Let’s Work Together

Avalon Consulting partners with nonprofits of all sizes to create data-driven, creative campaigns that inspire donors and drive results. Let’s connect and explore how we can help your mission grow.

Avalon staff a the Spring 2026 All-Staff Retreat