
Avalon Insights
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Will You Still Love Me Tomorrow?
Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fac…
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Avalon Reporting: Donor-Advised Funds
Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recomm…
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You Are Not Average
As a consultant, I love a good benchmark. Give me a hot-off-the presses report and I devour it immediately. But as a savvy fundraiser, I must share this PSA with the nonprofit world: You are NOT avera…
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Avalon Analytics Announces Enhanced VitalStats™ Dashboard
I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fu…
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Let History Be Your Guide: Fundraising Through Challenging Times
When the pandemic hit in March, it was clear that COVID-19 would have a substantial impact. Add 2020’s urgent civil rights call to action and public response, and we are fundraising in a truly unpre…
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DMA Conference Highlights
I had the pleasure of attending this year’s Direct Marketing Association (DMA) annual conference recently with my colleagues Rick Malchow and Jackie Biancolli. Some of the key takeaways for us:




