FYI Blog

Success for DMA’s DM 101 Seminar in Chicago!

DMA’s DM 101 full-day seminar was held in Chicago on May 22, and led by seven of our industry’s leaders, including two from our very own Avalon team:


  • President Allison Porter led a session on creative strategies, reviewing the different types of creative messaging, as well as how creative development evolves.


  • Senior Vice President Kerri Kerr led a session on the basics of an online program, how to build an email list that will stay engaged, the anatomy of an email campaign, and how to integrate online with other direct marketing channels.


Click here for access to all seven of the DM 101 sessions!