FYI Blog

Sarah Birnie Joins Avalon as Vice President of Analytics



Washington, DC – (January 5, 2023) – Avalon Consulting Group is thrilled to announce that Sarah Birnie has joined the agency as a Vice President of Analytics.

A highly skilled fundraiser and analyst, Ms. Birnie brings to Avalon a wealth of experience on both the client and agency sides. She most recently served as Director of Professional Services at ROI Solutions, where she oversaw customer relationship management systems including project scoping, project plan creation, resource forecasting, and end-to-end testing. Ms. Birnie was also a founding member of ROI Solutions’ Diversity, Equity, and Inclusion (DEI) steering committee.

Before her tenure at ROI, Ms. Birnie spent 12 years at the Human Rights Campaign (HRC), where she worked her way up from intern to Deputy Director, Analytics & Strategy. She developed analyses of HRC’s multimillion-dollar fundraising programs, spearheaded projects to improve sustainer retention, and managed the day-to-day operations of HRC’s canvas program. Under Ms. Birnie’s leadership, HRC’s multimillion-dollar monthly sustainer program grew by 500%.

“Sarah has an incredible ability to see how the data-driven details form a larger picture,” said Avalon President Allison Porter. “She’s a perfect fit with our agency—a consummate professional experienced in all facets of nonprofit analysis and deeply committed to equitable and inclusive fundraising, who will thrive in the fast-paced, collaborative environment Avalon is known for.”

Since 1997, Avalon has helped its clients raise millions of dollars to achieve their visions for a better world—while building relationships with people who share their passion and support their vital causes. “Sarah brings an impressive level of knowledge and professionalism to her position at Avalon,” said Porter. “Under her leadership, Avalon Analytics will continue to be at the forefront of nonprofit data analysis. We are so fortunate to add her to our team as we help our clients navigate the potentially choppy waters ahead! Please join me in warmly welcoming Sarah to Avalon.”



Allison Porter, President

Avalon Consulting Group
805 15th Street, NW Suite 700
Washington, DC 20005