In direct mail marketing, we create donor acquisition control packages that produce solid results, and workhorse appeal campaigns that deliver year after year. Because they work.
But what about online marketing?
We are all enthusiastic about the potential of this channel, and, as with other communications channels, we need to create a foundation for digital on which our marketing can grow. To position our digital programs for the long term, we need to establish the security of an anchor campaign, and then test, tweak, and improve from there.
If you haven’t created an online anchor campaign, now is the time to write, design, test, and launch what can become the underpinning for your entire online program.
Avalon has developed five perennial digital campaigns that deliver for our clients every time. Tailor one to your message and mission, test its effectiveness, and create your own online anchor campaign.
Not only do anchor campaigns deliver reliable results, but they also provide a foundation for your organization to build upon and to test and explore the exciting potential of digital fundraising innovations.