In a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead. Paid media remains a powerful growth engine, and the impact AI has on donor discovery and decision-making will be a key focus in our 2026 strategies, especially within the search channel. As search engine […]
In @AvalonFYI’s final dispatch of 2025, discover how fundraising is changing, strategies for nonprofit resilience, the importance of outer envelopes, gifts that give back, and our warmest wishes for the holiday season! Dear friends, December is flying by, and I feel like my lists have lists! Avalon (and every fundraiser I know) is working hard […]
Read MoreIn this week’s @AvalonFYI dispatch, you will find a GivingTuesday recap, 2025’s word of the year, the rise of “fastvertising,” a very popular case study, your next opportunity, and more. Read it here! Dear friends, Giving Tuesday delivered both momentum and a reminder of the shifting donor landscape. For most of our clients, we saw […]
Read MoreHappy GivingTuesday, fundraisers! In this week’s @AvalonFYI dispatch, you’ll find sector solidarity, how to capture donors’ attention, micro-breaks, the benefits of a “to-don’t” list, and more. Read it here: Dear friends, Happy GivingTuesday! I’m thrilled to see our clients’ campaigns come to life and excited to follow along as Avalon uses real-time data to optimize […]
Read MoreIn this week’s @AvalonFYI dispatch, you will find museum benchmarks, “conditional optimism” for AI, the marketing rule of seven, client news, and more. Read it here! Dear friends, GivingTuesday is in the home stretch, and I can’t wait to see our clients’ campaigns spring to life. I’m also eager to see results, track how incoming […]
Read MoreIn today’s @AvalonFYI dispatch, you will find the latest on GoFundMe’s nonprofit pages, how donor motivations shift with age, a leadership test, late night TV, and more. Read it here!: Dear friends, Last week’s election outcomes were energizing. It is interesting to see a two-pronged approach emerging, as Democrats find success with both moderate and […]
Read MoreIn this week’s @AvalonFYI dispatch, discover how brands are responding to the Louvre heist, conference news, why leaders need a growth mindset, turkeys we love, and more. Read this week’s dispatch here: Dear friends, Today is Election Day, and I know we are all watching local outcomes and bellwether contests closely. Thank you to everyone for […]
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