FYI Blog

More Email, More Segmentation, More Revenue

Here is what I’ve seen and heard online recently:

• Check out Alchemy Worx’s 3 Reasons to Consider Sending More Emails and remember that an increase in volume must also be relevant and meaningful to your supporters.


New Google Grid View• Want more choices than simply Subject Line A or Subject Line B when segmenting your email file? Google Grid View allows marketers to send Image A, B, C, D, and E, all at once, and let an algorithm determine which of these images to serve to the person seeing it, based on the device, time of day, location, behavior, gender, age, and even purchase history. Read all about it!


• And last, a blog about click-to-call technology – in The Mobile Call to Action That Drives More Revenue Than the Rest, Eric Holmen cites Google’s report, The Role of the Click to Call in the Path to Purchase, 70 percent of mobile searchers have used the call button to connect directly with a business from the search results page. Definitely something to consider when potential supporters are seeking information about your organization and you’re seeking to convert them to donors.