Avalon President and Co-Founder, Allison Porter, recently contributed a thoughtful piece to the DMAW Blog on the importance of finding active opportunities to gain perspective on our fundraising programs. We have re-posted it below.
One big idea that Allison cites is to get outside the office and DMAW’s upcoming DM 201 seminar, taking place April 20th, is the perfect opportunity to do just that. In fact, Allison will be leading a session on the metrics of creative testing, including how to test, what to look for, and when to re-test.
So don’t miss out, register today!
DM 201: Get Out of the Office!
As direct marketers, we’re some of the hardest working professionals—juggling countless details and deadlines, responding to donors, and analyzing data—so it’s easy to forget that we need to find time to think.
Thinking time—with no interruptions or timetable—helps us move beyond just trying to keep our heads above water, and to consider priorities, and what our programs really need. To help with this process, we also must find active opportunities to gain perspective.
One of the best things we can do for the performance of our direct marketing fundraising programs—and for our own well-being—is to get out of the office and get some perspective on our programs.
The DMAW DM201 day-long conference is the perfect opportunity to do just that.
Perspective helps us to understand whether the performance and experiences we’re having are isolated to our programs or part of a larger industry trend. This becomes critical in explaining (or justifying or defending) our programs and strategies to our organizations’ leadership.
From new ideas on creative testing, to multi-channel integration or list strategy, to cutting-edge perspectives on database management and analytics, the DMAW DM201 Conference, and its seven experienced direct marketing professionals will allow us to return to the office refreshed and full of ideas.
Just one day out of the office, at the DMAW DM201 conference will help us to:
We owe it to ourselves and our programs to get out of our bubble of busy-ness—it’s just one day!—and reap the benefits of this dynamic, day-long conference. Make it a priority. Register today.