Environmental Conservation
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Converting Visitors into Donors with Smart, Automated Follow Up
Situation To boost online donor conversion, the National Parks Conservation Association (NPCA) piloted an innovative “abandoned donation” strategy—an approach adapted from the e-commerce world a…
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Successful Reduced Appeals Strategy
Situation Appeal mailings play an important role in retaining and educating donors, especially for the National Parks Conservation Association (NPCA). However, with postage rates rising, and paper pri…
