FYI Blog

Avalon Clients Wins Gold & Bronze at the MAXI’s!

Avalon is pleased to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), were honored with Bronze and Gold-level MAXI Awards, respectively, from the Direct Marketing Association of Washington (DMAW) at Bridge. 

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August 3, 2017

Avalon Wins Two MAXI Awards! And Meet Us at the Bridge!

maxi-2017 logo

Image:dmaw.org

Avalon is thrilled to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), have won MAXI Awards from the Direct Marketing Association of Washington (DMAW).

The NMAAHC will be honored for its Three-envelope Appeal to Charter Members, which featured an innovative pay-in-installments strategy and compelling creative, resulting in blockbuster response and revenue. Friends of the Smithsonian will be honored for its hugely successful spring 2016 Telemarketing Appeal, in which Avalon used sophisticated donor modeling to pinpoint donors most likely to respond to telemarketing—producing 2.5 times the net revenue of the previous telemarketing effort.

Bridge 2017 Logo Banner

Image: Bridge Conference Facebook Page

We hope you’ll join Avalon at the DMAW’s annual Bridge Conference August 2-4 at the Gaylord National Hotel & Convention Center in National Harbor, Maryland. The MAXI Awards Ceremony will take place on opening night. Check with Avalon in August via Twitter to learn what level of award these two campaigns won.

Echoing the Bridge Conference’s theme this year—You’ve got to think BIG, think BOLD, and take ACTION!—Avalon will present the following sessions with our client colleagues.

We hope to see you there!

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June 13, 2017