In a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead. Paid media remains a powerful growth engine, and the impact AI has on donor discovery and decision-making will be a key focus in our 2026 strategies, especially within the search channel. As search engine […]

In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather than via Meta’s fact-checking team. The big question in the industry related to advertising is: Will this decision make Meta less brand safe? The answer […]