FYI Blog

Avalon Reporting: Donor-Advised Funds

Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recommended grants totaling $9.1 BILLION in 2020. Are you ready to assess the impact of DAF giving on your fundraising program? This surge of giving from […]

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September 30, 2021

Avalon Demographic Reporting

There are so many data points nonprofits can track in their data. But not all metrics are created equal. You should focus your attention on information that helps further your understanding of your file. And that helps you act on that information. Here, we share what’s available in Avalon’s Demographic Analysis. Beyond standard demographics like […]

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September 23, 2021

Apple Privacy Update and Your Email Tracking

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

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September 20, 2021

Repost: Future Fundraising Now- The shockingly high cost of “resting” donors after they give

Repost: Future Fundraising Now- The shockingly high cost of “resting” donors after they give by Future Fundraising Now on Scribd

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July 13, 2020

Online Benchmarking 2019

M+R recently released its Online Benchmarks Study 2019, with lots to inform how we move forward with online fundraising. This year’s study consisted of 135 non-profits, including five Avalon clients (National Museum of the American Indian, National Air and Space Museum, Monterey Bay Aquarium, National Geographic Society, and the National Parks Conservation Association). M+R breaks the […]

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June 18, 2019

2019 AMMC Takeaways

2019 AMMC Takeaways  A group of Avalonians made their way to Pittsburgh recently for the American Museum Membership Conference. As always, AMMC is a great opportunity to hear about terrific ideas for how museums can engage and retain members, and improve the visitor experience. Let’s kick off our round-up of conference takeaways with Avalon’s presentation.  […]

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May 14, 2019

The Balancing Act

  Happiness  is equilibrium. Shift your weight…You compensate, rebalance yourself so that you maintain your angle to the world. When the world shifts, you shift.   I like this quote by playwright Tom Stoppard—reminding us that we are all in a constant state of finding our balance in all facets of our lives. We’re always making […]

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March 7, 2019

The Paper Chase

Does it seem like mailing kick-off meetings and approval deadlines are coming up earlier and earlier? It’s not your imagination. It’s the paper mills. The paper industry has experienced all kinds of turmoil lately, fueled by the closing of paper mills, increased trucking costs, and a ramped-up need for shelf-ready packaging. Consequently, many paper mills […]

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September 20, 2018

What does Netflix have to do with online fundraising?

The Blackbaud Luminate Online Benchmark Report for 2017 is out, with its always-fascinating take on the ups and downs and breakthroughs in online fundraising. This study looks at the metrics of more than 700 non-profits (all Blackbaud Luminate Online customers) to provide overall benchmarks, with those 700 organizations categorized into appropriate sectors, or verticals. There […]

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February 23, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018