Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recommended grants totaling $9.1 BILLION in 2020. Are you ready to assess the impact of DAF giving on your fundraising program? This surge of giving from […]Read More
There are so many data points nonprofits can track in their data. But not all metrics are created equal. You should focus your attention on information that helps further your understanding of your file. And that helps you act on that information. Here, we share what’s available in Avalon’s Demographic Analysis. Beyond standard demographics like […]Read More
New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]Read More
Repost: Future Fundraising Now- The shockingly high cost of “resting” donors after they give by Future Fundraising Now on ScribdRead More
Like everyone in the industry, Avalon is in the process of analyzing year-end returns and assessing tests. One clear winner: the matching gift strategy.
One client had a slightly larger match to work with this year, which allowed us to set an earlier deadline with a portion of the match, and then extend it after the initial deadline. This strategy resulted in 39% more revenue than the previous year, raising 138% of budget. They’re starting work now on soliciting an even larger match amount for 2015.
A matching gift is a highly effective vehicle for engaging your major donors. Asking higher-level donors to pitch in to fund a matching gift challenge sends them a positive message about capacity building. It’s an opportunity for them to make a tangible difference and see exactly how their gifts impact your program. (Be sure to report back to your major donors with the rippling effects of their gifts on lower-dollar donors and the corresponding revenue.)
Other important points to remember for matching gift campaigns:Read More