Key performance indicators, or KPIs, aren’t one-size-fits-all. These data nuggets are a valuable way to see if your nonprofit is striking the right balance between thinking big and driving impact. KPIs are designed to tell the story of your work—and the data you uncover should inspire further digging. Why is that particular number down this […]

DAY 1: Connecting like Mushroom Roots Avalon’s most recent company-wide retreat provided tremendous opportunities to gather, learn, and share with and from each other. The retreat was structured to focus on core priorities for Avalon this year: Connection, Belonging, and Collaboration. For the first day, we grounded our connection work with a session from Jenny […]

In October 2023, Google and Yahoo announced a new set of email security requirements for any group sending emails to more than 5,000 names at once. Combined, Google and Yahoo (and Yahoo-owned AOL) account for nearly 2 billion email addresses worldwide, so compliance with these requirements is critical to ensuring your email program will continue […]

Executive Summary While most emails are still opened in standard “Light Mode,” it’s important to start optimizing for Dark Mode because more and more users are adopting it, and it’s not going away anytime soon. Optimizing your emails for Dark Mode can improve the overall experience for users with visual impairments as well as users […]

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fundraising dashboards allow you to quickly evaluate, make decisions, and communicate to your leadership about your program. You will know at-a-glance how your program is doing, what has changed, […]