Executive Summary While most emails are still opened in standard “Light Mode,” it’s important to start optimizing for Dark Mode because more and more users are adopting it, and it’s not going away anytime soon. Optimizing your emails for Dark Mode can improve the overall experience for users with visual impairments as well as users […]

Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recommended grants totaling $9.1 BILLION in 2020. Are you ready to assess the impact of DAF giving on your fundraising program? This surge of giving from […]

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

As a consultant, I love a good benchmark. Give me a hot-off-the presses report and I devour it immediately. But as a savvy fundraiser, I must share this PSA with the nonprofit world: You are NOT average. You MUST dig into the data behind industry benchmarks. The problem with averages is that they aggregate performance […]

I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fundraising dashboards allow you to quickly evaluate, make decisions, and communicate to your leadership about your program. You will know at-a-glance how your program is doing, what has changed, […]

When the pandemic hit in March, it was clear that COVID-19 would have a substantial impact. Add 2020’s urgent civil rights call to action and public response, and we are fundraising in a truly unprecedented time. This macro climate presents a host of challenges and some opportunities for nonprofits. Naturally, many boards and nonprofit leaders […]

Repost: Future Fundraising Now- The shockingly high cost of “resting” donors after they give by Future Fundraising Now on Scribd