Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

As a consultant, I love a good benchmark. Give me a hot-off-the presses report and I devour it immediately. But as a savvy fundraiser, I must share this PSA with the nonprofit world: You are NOT average. You MUST dig into the data behind industry benchmarks. The problem with averages is that they aggregate performance […]

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I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fundraising dashboards allow you to quickly evaluate, make decisions, and communicate to your leadership about your program. You will know at-a-glance how your program is doing, what has changed, […]

When the pandemic hit in March, it was clear that COVID-19 would have a substantial impact. Add 2020’s urgent civil rights call to action and public response, and we are fundraising in a truly unprecedented time. This macro climate presents a host of challenges and some opportunities for nonprofits. Naturally, many boards and nonprofit leaders […]