In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather than via Meta’s fact-checking team. The big question in the industry related to advertising is: Will this decision make Meta less brand safe? The answer […]

Happy new year! In our first @AvalonFYI dispatch of 2025, president and founder Allison Porter shares 6 strategic themes that fundraisers should have on their radar this year. Dear friends, Happy new year! I hope you enjoyed the holidays and that your organizations have strong momentum from year-end. I was grateful to spend time with family […]

Happy Holidays! In our final @AvalonFYI dispatch of 2024, we’re sharing the year’s most popular resources, client news, the marketing strategies behind the blockbuster Wicked, Pantone’s color of the year, and gifts that do good. Read it here: Dear friends, This is a busy time for fundraisers, and Avalon is no exception. Since it’s too […]

We love the December tradition of browsing gift ideas from leaders, artists, and other influencers. It can be a big help with holiday shopping, and it’s fun just to see what people enjoy. Avalon clients are no exception; in fact, their lists and stores are among our favorites! We hope you also find inspiration in […]

Peek inside today’s @AvalonFYI dispatch and find a Giving Tuesday recap, volunteerism data, the future of Zoom, great gift ideas, and more! Dear friends, I hope you had a nice weekend with plenty of rest and recovery after the busy Giving Tuesday push. Year-end fundraising is still front and center, as you know. Let’s dive […]

Every year, we come together as a team to share our favorite gadgets, and 2024 didn’t disappoint! This tradition always highlights the tools and tech that have made our lives easier, more productive, or just more fun. We hope this year’s list sparks some inspiration and helps you discover something new to love. Here are […]

Happy Giving Tuesday! Today’s @AvalonFYI dispatch has the latest on legislation affecting nonprofits, how brands can promote unity, Bluesky, industry events, and a Thanksgiving to remember. Dear friends, Happy Giving Tuesday! Thank you to our clients and to everyone at Avalon for your incredible work on today’s campaigns. Giving Tuesday continues to be a critical kickoff […]

In today’s @AvalonFYI dispatch, you will find Native American Heritage Month, updated benchmarks, advice for navigating “Trump bump 2.0,” authenticity, happy turkeys, Thanksgiving, and more. Read it here: Dear friends, I hope you feel steady and ready as we turn into our busiest time of year. Tomorrow (November 20) COO Kerri Kerr and I will […]

From everyone at Avalon, we hope you are well, and we are proud to support you. In a special @AvalonFYI dispatch, Avalon President Allison Porter shares her message to staff from the morning of November 6. “There is no better group of people to face this with.” Dear friends, I hope you are finding your footing […]

Check out a special Election Day edition of the @AvalonFYI dispatch! You will find advice on post-election messaging, copywriting in a polarized climate, what to expect from Avalon, and how to manage election stress. Read more here: Dear friends, I will keep today’s dispatch brief, so everyone can stay focused on the election and the […]