FYI Blog

Avalon Reporting: Donor-Advised Funds

Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recommended grants totaling $9.1 BILLION in 2020. Are you ready to assess the impact of DAF giving on your fundraising program? This surge of giving from […]

Read More
September 30, 2021

Avalon Demographic Reporting

There are so many data points nonprofits can track in their data. But not all metrics are created equal. You should focus your attention on information that helps further your understanding of your file. And that helps you act on that information. Here, we share what’s available in Avalon’s Demographic Analysis. Beyond standard demographics like […]

Read More
September 23, 2021

Avalon Dispatch 12.15.20

  Dear friends, As I write this, the Electoral College is convening across the country to elect our next president. I thought NPR captured the moment well with this sentiment from first-time Pennsylvania elector Nina Ahmad: “I’m feeling excited. I’m feeling glad that the day is finally here and we can do our duty and move on.” […]

Read More
December 15, 2020

Avalon Analytics Announces Enhanced VitalStats™ Dashboard

I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fundraising dashboards allow you to quickly evaluate, make decisions, and communicate to your leadership about your program. You will know at-a-glance how your program is doing, what has changed, […]

Read More
September 11, 2020

Data Literacy is Key

I’ve been in Avalon leadership for more than 20 years, striving to grow personally and professionally as our company has grown and changed, and always looking for ways to improve. Right now, I’m reading a fascinating book: Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Don Clifton and Tom Rath. I took […]

Read More
June 24, 2019

Prepping for Bridge

We’re gearing up for Bridge—July 11-12 this year—with two sessions led by Avalonians and our clients, and a special announcement about our cutting-edge data reporting and analysis system, Merlin by Avalon. Check out our sessions at Bridge! Our first session, Testing for Impact, brings together some Bridge all stars: Avalon COO Kerri Kerr; Mikaela King, VP of Integrated Marketing […]

Read More
June 13, 2019

Avalon’s Sustainer Dashboard

It can be difficult to pinpoint your monthly giving program’s current active universe, as well as actionable metrics for sustainer giving. To address those questions, Avalon Analytics has created a new dashboard.

Read More
July 26, 2018

Merlin 2.0: Next-Level Reporting for a New Era of Data-Driven Nonprofits

Nonprofits deserve to understand the impact of their efforts. Your organization’s mission is simply too important to be left to best guesses. But for years, the quality of reporting available to nonprofits was lacking… significantly. In 2001 Avalon took matters into our own hands and built the best platform out there from the ground up. […]

Read More
May 23, 2018

DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”

Avalon’s Vice President & Director of Analytical Services, TJ Hillinger recently shared retention insights in the March issue of DMAW‘s Marketing AdVents. Her article – “Your Second-Gift Rate is Talking – Are You Listening?” – analyzes second-gift rate as an indicator of loyalty and future retention. Read on to learn how the speed of a donor’s second gift correlates […]

Read More
April 5, 2018

Ask the Experts: Predictive Modeling Roundtable

Modeling and its efficacy have been under careful review recently, including by Avalon! To see what our nonprofit friends are seeing, I reached out to three industry experts to learn how they utilize predictive modeling to enhance their direct marketing programs. Here’s the roster of folks who provided input: Jeff Huberty, Senior Vice President, Target […]

Read More
January 25, 2018