FYI Blog

Avalon Wins Two MAXI Awards! And Meet Us at the Bridge!

maxi-2017 logo

Avalon is thrilled to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), have won MAXI Awards from the Direct Marketing Association of Washington (DMAW).

The NMAAHC will be honored for its Three-envelope Appeal to Charter Members, which featured an innovative pay-in-installments strategy and compelling creative, resulting in blockbuster response and revenue. Friends of the Smithsonian will be honored for its hugely successful spring 2016 Telemarketing Appeal, in which Avalon used sophisticated donor modeling to pinpoint donors most likely to respond to telemarketing—producing 2.5 times the net revenue of the previous telemarketing effort.

Bridge 2017 Logo Banner

Image: Bridge Conference Facebook Page

We hope you’ll join Avalon at the DMAW’s annual Bridge Conference August 2-4 at the Gaylord National Hotel & Convention Center in National Harbor, Maryland. The MAXI Awards Ceremony will take place on opening night. Check with Avalon in August via Twitter to learn what level of award these two campaigns won.

Echoing the Bridge Conference’s theme this year—You’ve got to think BIG, think BOLD, and take ACTION!—Avalon will present the following sessions with our client colleagues.

We hope to see you there!

SESSION #1: The Good, The Bad, The Ugly: Modeling Your Best Donors and Prospects
Thursday, August 3, 2017 11:15 AM-12:30 PM

  1. Allison Porter, President & Co-Founder, Avalon Consulting Group
  2. Mikaela King, Vice President, Integrated Marketing, National Geographic Society
  3. John Perell, Director, Direct Response and Shared Services, Smithsonian Institution

SESSION #2: Are You Paying Enough Attention To Your Mid-Level Donors?
Friday, August 4, 2017 02:00 PM-3:15 PM

  1. Kerri Kerr, Senior Vice President, Avalon Consulting Group
  2. Sarah Stallings, Senior Director, Annual Giving, National Geographic Society
  3. Myles King, Manager, Annual and Digital Fundraising, John F. Kennedy Center for the Performing Arts