Avalon is thrilled to announce that we won a 2015 GOLD Pollie Award for our direct marketing fundraising work for U.S. Senator Mark Warner (D-VA).
The American Association of Political Consultants (AAPC) awarded Avalon the Pollie for The Committee of 1000. This campaign was a cornerstone of the overall direct marketing program for the senator’s re-election campaign, and it redefined how messaging, segmentation, and strategy can all come together for exceptional results. The Committee of 1000 was a huge success and exceeded all goals for revenue, donor acquisition, and donor engagement.
Avalon was honored to support Senator Warner’s successful re-election in the 2014 cycle.
A comprehensive case study outlining the objectives, strategy, and results of the Committee of 1000 can be found here.
(Photo credit: http://www.theaapc.org/.)