As an industry leader in analytics, Avalon makes benchmarking a priority and monitors industry benchmarking studies throughout the year. But analytically speaking, we’re always looking to dig deeper into the numbers.
So we recently compiled our new Avalon VitalStats™ Benchmarking Dashboard to provide our clients with more context for their data and measure how their metrics compare to industry and Avalon findings.
While this comprehensive Dashboard compares Avalon clients’ data to the nonprofit industry as a whole, it also provides an additional and potentially more relevant comparison than other public sources, as well as the opportunity to identify agency-wide trends.
We looked at data from ten clients on a rolling calendar-year basis, from January 1 to December 31, across multiple years and all sectors.
As you can see in the chart below, our clients’ performance generally followed industry trends, with some fluctuations along the way.
More takeaways from the Benchmarking Dashboard:
Overall, the aggregate data shows a smaller donor universe composed of higher-value donors—similar revenue totals, but higher income per donor from fewer donors. This reflects what the industry has seen over the past few years and is the result of many organizations strategically moving in the direction of a higher-value program.
Interested in digging deeper into your program’s metrics to see how your numbers stack up?
Contact Avalon today about setting up a VitalStats™ dashboard for your program to keep tabs on key performance metrics and emerging trends.