FYI Blog

Avalon Honors Ann Herzog

On December 4th, Avalon held a special dedication ceremony for Ann Herzog, Avalon’s former President, Board Chair, and Co-Founder. Dedicated to Ann’s legacy, the Avalon conference room has been renamed, “The Ann Herzog Conference Room.” A plaque with Ann’s picture now hangs beside the entrance (photo on right).Plaque


In early 2013, Ann retired from Avalon, having achieved her founding vision of building a full-service, direct marketing fundraising agency that connects great causes to great people. As a direct marketer, Ann is widely respected for her messaging expertise and for pioneering multi-channel integration—a direct marketing strategy that has since evolved from cutting-edge philosophy to accepted best practice. In Avalon, Ann created a new kind of agency—one that not only delivers on quantitative objectives, but also prioritizes collaborative consulting, the long-term best interest of its clients, and a positive, sustainable culture for its staff.


Along with Ann and her Co-Founder Allison Porter, Avalon’s entire staff was in attendance to toast the occasion. We at Avalon know it has been our very good fortune to work for, collaborate with, and learn from Ann Herzog. The dedication ceremony was a wonderful occasion for us to show Ann our appreciation and recommit to her vision.

Thank you, Ann, for helping to make Avalon the supportive, collaborative, and successful company it is today. We are honored to build on your legacy for Avalon, our industry and, most importantly, the nonprofit community we serve.


(Below are photos of the Avalon team celebrating Ann Herzog’s Conference Room Dedication.)






photo 3


table setup