FYI Blog

Anne Senft Joins Avalon’s Senior Staff

Allison-PorterI am thrilled to announce that Anne Senft has joined our team as an Avalon account director. I’m delighted to have a person of Anne’s caliber on board, bringing 21 years of high-level direct response industry experience.

Anne Senft 170x170Anne has spent the past 12 years with the National Wildlife Federation (NWF), in several capacities. In her most recent position as NWF’s vice president of Philanthropy, Anne oversaw the strategic merger of the Membership and Development teams. She led and mentored the merged department of 45 professionals tasked with growing a diverse $60M+ portfolio that included direct response marketing, online fundraising, print advertising, merchandise, foundation grants, special events, planned giving and mid/major donor giving. And she served as an active member of NWF’s Executive Team.

I know Anne to be a dynamic fundraising executive, recognized for consistently exceeding revenue goals, building and leading high-performance teams, and executing well-integrated fundraising and communication strategies. She thrives on opportunities to collaborate across an organization to drive mission-critical objectives through creative and critical thinking, resourcefulness, and employee empowerment—a perfect fit with Avalon’s collaborative consulting style.

Please join me in warmly welcoming Anne to the Avalon team. You can read more about Anne’s impressive credentials and expertise at Avalon’s website.