Allison Porter Named to DMAW Hall of Leaders

Avalon is thrilled to announce that our president, Allison Porter, was recently named to the Direct Marketing Association of Washington (DMAW) Hall of Leaders. This award is one of our industry’s highest tributes, and Allison is honored to be listed among industry greats and groundbreaking pioneers, many of whom have been mentors to Allison over the years.
The Hall of Leaders recognizes the lifetime achievements of DMAW members who have made extraordinary contributions to the organization and to the direct marketing industry over the course of their career.
Allison’s achievements, management style, and priorities exemplify the excellence this DMAW honor recognizes. Allison has had an exceptional career in our industry, culminating in the cutting-edge agency she and her colleagues have built from the ground up.
Avalon, which is celebrating its 20th anniversary year, consistently raises the bar for direct marketing fundraising—pioneering integrated direct marketing at its inception, leveraging digital opportunities today, and building a powerhouse analytics department to inform those strategies at every turn.
Allison has purposefully built a positive corporate culture that helps staffers to achieve a healthy work/home balance and fosters a true spirit of volunteerism. It is these core values, along with respect and doing meaningful work, recently earned Avalon an Inc. Magazine’s Best Workplaces Award.
Allison’s service to the direct marketing fundraising community, along with her commitment and passion to giving back to the industry and nurturing future leaders, is exemplary. She has been recognized across both the nonprofit and fundraising industries for her strategic leadership and integrated, multi-channel approach to client programs. Allison’s infectious enthusiasm for her vocation is evident in her speeches at industry events, seminars, and workshops—including numerous presentations at the DMAW/AFP Bridge Conference.
From producing successful, award-winning fundraising campaigns, to mentoring colleagues and young people, to serving as an enthusiastic ambassador for direct response marketing and fundraising—Allison Porter has had a profound impact on our industry. We are delighted that the DMAW has recognized and honored that impact.