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Campaign Reporting

Built By Fundraisers, For Fundraisers

Dashboard displaying Avalon Key Stats Snapshot with financial metrics including cash revenue ($3,654,496), actual cost ($1,668,688), and net revenue ($1,985,808) alongside percentage completions. Visuals include year-to-date revenue bars, fiscal year monthly and cumulative revenue line charts, year-over-year revenue by channel stacked bars, gifts segmented by dollar amount, and year-over-year comparison bar chart with color-coded categories and a data cutoff date of June 30, 2023.
Bar chart comparing campaign performance for Sample Client, showing gross revenue and percentage of budget, rejections, or final bars for four campaigns labeled with codes and dates. Green bars represent gross revenue with black lines indicating active campaign budgets and blue lines showing final campaign gross revenue, while a magenta line marks the average percentage of final revenue for selected campaigns.
Bar chart comparing fiscal year 26 cash revenue across four channels, with values ranging from approximately $328,000 to $484,000. The chart includes a percentage bar below showing each channel's contribution to total cash revenue, all near or at 100%, with a legend distinguishing direct mail and email channels.
Spreadsheet showing FY 25 year-over-year pacing for a sample client's program revenue and cash flow compared to budget and prior year. It includes detailed breakdowns by program type, revenue, cash, budget, and YOY variance with color-coded highlights for positive and negative performance, plus a star graphic indicating overall pacing ahead by 31.97%.
Dashboard-style report showing Avalon’s digital revenue performance with key metrics including $1,190,940 total digital revenue, 143.63% year-over-year growth, and 33% contribution to overall revenue. Bar charts detail year-to-date revenue and percentage compared to budget, with web, email, and digital ads as top channels, highlighting a significant 1,292,838.4% increase in digital ads revenue.
A financial report table titled FISCAL YEAR CASH REPORT shows actual vs. budgeted cash revenue, cost, and net for various marketing channels, supporting campaign reporting with detailed line items and variances for Direct Mail, Web, and Email.
A test results table comparing control and test mailers for a gift card value study. It features campaign reporting metrics like response rate, average gift amount, and NPV winner, with green and gray smiley and neutral face icons.

Strong fundraising requires more than data. 

It requires the right insight, delivered with clarity and purpose—and it requires meticulously tracked costs, so you gain a true return on investment analysis.

That’s why we built Merlin®, our exclusive nonprofit donor analytics platform, from the ground up. Merlin® gives nonprofit leaders complete visibility into their program, allowing you to understand what happened, when it happened, why it happened, and what comes next. Whether you’re presenting to a board, planning your next campaign, or evaluating a multi-year investment, your donor data analytics are always within reach and ready to use.

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Digital Campaign Reporting

Merlin® delivers a 360-degree view of all your campaigns and programs across all channels. With more than 35 different reports and 50+ views of your data, from top-level executive summaries to detailed segment information, everything you need is right at your fingertips.

Avalon’s campaign reports show the overall and detailed performance of every campaign, every package, and every segment, with easy-to-read graphics designed to keep leadership informed and programs on track.

Key Stats Snapshot

For leadership, board meetings, or campaign planning, our Key Stats Snapshot delivers the top-level metrics that matter. See year-over-year revenue, high-value donor trends, monthly campaign performance, and channel-by-channel comparisons.

Everything in one clean, visual dashboard built to communicate quickly and clearly with any audience.

Testing

Avalon’s Testing Dashboard monitors and validates all tests across channels and across fiscal years. Merlin® houses an ongoing testing log that includes results and rollout decisions, so you never lose sight of what worked, what didn’t, and why. It’s a living record of your program’s learning and the foundation for smarter decisions over time.

Explore More Avalon Analytics Services

Avalon Analytics Overview

The full picture of what Avalon Analytics™ can do for your donor research

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Donor File Analysis

Deep dives into historical giving patterns, retention trends, and acquisition ROI

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Long-Range Forecasting

Multi-year revenue modeling with Avalon Foresight™

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Sustainer Dashboards

Dedicated analytics for monthly giving programs

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Let’s Work Together

Avalon Consulting partners with nonprofits of all sizes to create data-driven, creative campaigns that inspire donors and drive results. Let’s connect and explore how we can help your mission grow.

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