Direct Mail
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Reinventing Renewals
Situation On the heels of the pandemic, direct mail renewal response rates for Friends of the Smithsonian (FOS) began to soften, while the quarterly renewal telemarketing program had grown increasingl…
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Reimagined Campaign Motivates Upgrades
Situation Friends of the Smithsonian traditionally used an in-person event (its Annual Smithsonian Weekend) as a hook to get people to upgrade to the prestigious James Smithson Society (JSS)—a high-…
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Successful Reduced Appeals Strategy
Situation Appeal mailings play an important role in retaining and educating donors, especially for the National Parks Conservation Association (NPCA). However, with postage rates rising, and paper pri…
