Renewal/Reinstatement
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Reinventing Renewals
Situation On the heels of the pandemic, direct mail renewal response rates for Friends of the Smithsonian (FOS) began to soften, while the quarterly renewal telemarketing program had grown increasingl…
Situation On the heels of the pandemic, direct mail renewal response rates for Friends of the Smithsonian (FOS) began to soften, while the quarterly renewal telemarketing program had grown increasingl…