Appeal
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Multichannel Campaign Debunks Premiums
Situation Avalon and the National Museum of the American Indian (NMAI) have been partners since 2009, and in 2017, we saw an opportunity to create a multichannel campaign around Membership Month in Ma…
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Drive-to-Web Postcard Success
Situation The National Air and Space Museum invites supporters to give a philanthropic gift starting at $100 to the museum in exchange for having their name, or the name of someone special, added to t…
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Successful Reduced Appeals Strategy
Situation Appeal mailings play an important role in retaining and educating donors, especially for the National Parks Conservation Association (NPCA). However, with postage rates rising, and paper pri…
