Arts & Culture
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Multichannel Campaign Debunks Premiums
Situation Avalon and the National Museum of the American Indian (NMAI) have been partners since 2009, and in 2017, we saw an opportunity to create a multichannel campaign around Membership Month in Ma…
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Reinventing Renewals
Situation On the heels of the pandemic, direct mail renewal response rates for Friends of the Smithsonian (FOS) began to soften, while the quarterly renewal telemarketing program had grown increasingl…
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Sustainer-First Strategy Boosts Gifts and Revenue
Situation Avalon’s analysis showed that for the National Trust for Historic Preservation, the value of their sustainers was significantly higher than the average non-sustainer member. So, we set…
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Reimagined Campaign Motivates Upgrades
Situation Friends of the Smithsonian traditionally used an in-person event (its Annual Smithsonian Weekend) as a hook to get people to upgrade to the prestigious James Smithson Society (JSS)—a high-…
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Drive-to-Web Postcard Success
Situation The National Air and Space Museum invites supporters to give a philanthropic gift starting at $100 to the museum in exchange for having their name, or the name of someone special, added to t…
