Direct Mail
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Why Co-Op Lists Still Matter
Insights from Avalon’s Annual Analysis of Co-Operative Lists Each year, Avalon’s Analytics team conducts comprehensive Gross Return on Investment (GROI) analysis to evaluate the long-term performa…
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Will You Still Love Me Tomorrow?
Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fac…
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Best Practices: What's a Merge/Purge?
We’ve all heard of a merge/purge and in general, know what this particular chunk of direct mail jargon means. But do you know how sophisticated the merge/purge process has become…
