FYI Blog

The REACH Opens to Everyone

  Like so many people in Washington, DC, we’ve been waiting impatiently for the opening of The Kennedy Center’s expansion: The REACH. We’ve made donations to the building fund, and watched the progress as this huge undertaking came to completion, moving the boundaries of the Kennedy Center beyond the stages of its iconic building. Much […]

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October 28, 2019

Prepping for Bridge

We’re gearing up for Bridge—July 11-12 this year—with two sessions led by Avalonians and our clients, and a special announcement about our cutting-edge data reporting and analysis system, Merlin by Avalon. Check out our sessions at Bridge! Our first session, Testing for Impact, brings together some Bridge all stars: Avalon COO Kerri Kerr; Mikaela King, VP of Integrated Marketing […]

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June 13, 2019

2019 AMMC Takeaways

2019 AMMC Takeaways  A group of Avalonians made their way to Pittsburgh recently for the American Museum Membership Conference. As always, AMMC is a great opportunity to hear about terrific ideas for how museums can engage and retain members, and improve the visitor experience. Let’s kick off our round-up of conference takeaways with Avalon’s presentation.  […]

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May 14, 2019

NTC 2019 Takeaways

As portrayed on cult TV show Portlandia, Portland, OR has a reputation of being a little weird in its laid-back sensibility. But Portland also points out its endless possibilities, as its slogan promises: You Can, in Portland. This was the backdrop for this year’s Nonprofit Technology Conference (NTC). Four Avalonians attended NTC in Portland, and brought back—appropriately—an […]

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March 28, 2019

Revisiting Bridge

We all know it affectionately as “Bridge”—the 12-year-old great idea hatched by AFP and the DMAW, which has evolved into one of the most exceptional, must-attend conferences in our industry. We can’t wait for this event to kick off on July 31, and here’s why:

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July 24, 2018

NTC: 5 Ways To Ramp Up Digital Engagement

Avalon’s digital team just got back from the Nonprofit Technology Conference in New Orleans. Aside from learning firsthand how delicious beignets at Café du Monde really are, our big takeaway is that engagement – in all its forms – is key to fundraising, communicating, and connecting online. Here are our top 5 recommendations for nonprofits […]

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April 24, 2018


Well-meaning board members, senior leadership, existing and new staff are all guilty of pushing some common myths about fundraising programs. It’s enough to cause your blood pressure to edge up from frustration!— Join us for Mythbusters—an informative session at the DMA Nonprofit Conference—as we counter arguments and dispel myths. As direct marketers, we need to […]

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February 20, 2018
October 4, 2017

The Importance of Volunteering

As direct marketing fundraisers, we’re always keenly aware of the impact our clients have on the world around us and eager to support them in multiple ways. While our support is usually provided in the form of fundraising strategy that produces critical revenue needed to achieve their missions, we also frequently volunteer with our clients […]

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September 1, 2017

Yellowstone Forever!

We always immerse ourselves in our new clients’ data, creative, systems, and history. But with Yellowstone Forever—one of Avalon’s newest clients—we took immersion to the next level. Allison Porter, Will Griffiths, and I recently made the trek to Yellowstone National Park for an unforgettable few days in the wild with our client. Yellowstone Forever is the park’s official nonprofit partner whose mission is to create opportunities for all people to experience, enhance, and preserve Yellowstone forever. Their educational programming, products, and services help people enjoy, understand, and appreciate the wildlife, geology, and cultural history of the park.

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August 22, 2017