FYI Blog

Will You Still Love Me Tomorrow?

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

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February 11, 2022

Matching Gift and Challenge Grant Guide

Matching Gifts and Challenge Grants play a key role in boosting response in direct mail, telemarketing, and online campaigns. Yet, the execution of a matching gift campaign must be very deliberate, and technical to ensure success. Marketing Your Campaign Accurately Challenge Grants and Matching Gifts are often confused or used interchangeably. Yet, they are distinct […]

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July 6, 2021

DEI-Informed Fundraising: How Digital Marketing Can Further Your DEI Goals

This post is part four of a five-part series on DEI-informed fundraising. In part one of this series, we explored the connection between list strategies and DEI—and concluded that lists alone cannot make an organization more diverse. In part two, we offered six principles for DEI-informed messaging. In part three, we applied a DEI lens […]

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June 22, 2021

DEI-Informed Fundraising: Data Processes Should Support Your DEI Goals

  This post is part three of a five-part series on DEI-informed fundraising.    In part one of this series, we explored the connection between list strategies and DEI—and concluded that lists alone cannot make an organization more diverse. In part two, we offered six principles for DEI-informed messaging.    In this post, we apply a DEI lens to direct marketing data processes. Data and […]

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May 19, 2021

First Quarter of 2021 Offers Good News for Nonprofits

Good news for the economy equals good news for nonprofits. This update from the Chronicle of Philanthropy backs up what Avalon is seeing with our clients in Q1 of 2021. Our nonprofit clients’ fundraising programs are 36% ahead of last March and 13% ahead cumulatively for the calendar year so far. Digging deeper, acquisition is […]

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May 7, 2021

Three Trends to Watch in Women’s Philanthropy

This is part two in a two-part series on women in philanthropy. Read part one here. Frequently, charitable giving by women, directly or through women’s funds, focuses on improving the quality of life and opportunity for girls and women. Women have long understood that the key to building and raising up communities is through empowering […]

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April 12, 2021

DMAW AdVents January 2021: Rethinking Engagement for Remote Teams

Rethinking Engagement for R… by Allison Porter

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January 14, 2021

Avalon Dispatch 12.15.20

  Dear friends, As I write this, the Electoral College is convening across the country to elect our next president. I thought NPR captured the moment well with this sentiment from first-time Pennsylvania elector Nina Ahmad: “I’m feeling excited. I’m feeling glad that the day is finally here and we can do our duty and move on.” […]

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December 15, 2020

Avalon Dispatch 12.08.20

  Dear friends, Congratulations on a very successful Giving Tuesday! Avalon has posted an update here. The key takeaway is that donations were up for most organizations – both because of the longer window around the event and on the strength of COVID giving. Many nonprofits started their campaigns up to a week early, and some […]

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December 8, 2020

Avalon Dispatch 10.06.20

  Dear friends, I am thrilled to kick off this letter by sharing that Avalon is celebrating five MAXI Award wins! Kudos to these Avalon teams and clients: Farm Sanctuary, Friends of Smithsonian, Galapagos Conservancy, National Air and Space Museum, and The Trustees. The awards will take place in a virtual ceremony on November 5, […]

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October 6, 2020