From the beginning, Avalon Consulting Group has been a unique agency: woman-owned, mission-driven, and proven effective. These are the qualities that drive our approach to relationship-based nonprofit marketing that puts the donor at the center of everything we do.
Who We Are
Avalon Consulting Group (often referred to as Avalon Consulting or Avalon) is a data-driven nonprofit fundraising agency that helps mission-driven organizations grow revenue, deepen donor relationships, and build sustainable programs.
Avalon was founded in 1997 by Ann Herzog and Allison Porter on a simple belief: the way we treat people matters. Our employees, our clients, and the donors who make social change possible all deserve that same care.
For nearly 30 years, we have worked exclusively with nonprofits, helping them build the relationships, trust, and financial strength to advance their missions. We are a remote-first agency of more than 100, led by President Allison Porter, with unusually deep organizational tenure: 67% of our staff have been with us five or more years, 20% for a decade or longer.
Data-First Approach
We are best known for our data-informed approach to fundraising. It’s an approach that centers on people, not just channels. Humans don’t engage with your mission in isolated moments; they move through it via complex, connected journeys. That’s why we create integrated direct marketing strategies across direct mail, email, paid media, texting, and web to deliver seamless, donor-centered experiences that drive results.
Our storytelling is rooted in authenticity, compassion, and respect. This philosophy is embedded in our creative process and guided by our Fundraising Choice Points initiative, which challenges industry norms to ensure our work is inclusive, equitable, and emotionally intelligent.
In this busy, hyperconnected world, donors are careful with their time and attention. It’s why we strive to create work that adds value, not noise, and build powerful omnichannel strategies that connect with your audience and inspire action.
Our Proven Expertise
Since 1997, Avalon Consulting Group has helped nonprofits:
- Break fundraising records with multichannel campaigns.
- Increase donor retention and lifetime value.
- Attract younger supporters through innovative digital strategies.
- Build sustainable giving programs for long-term growth.
Our clients’ success stories are a reflection of the partnerships we build and the commitment we bring to every campaign.
Partner with Avalon
We know that every dollar we raise is more than funding. It’s the promise of a better tomorrow. When you work with Avalon, you’re choosing more than an agency. You’re gaining a dedicated partner in your mission.
Our team is passionate about creating strategies that inspire action, strengthen donor relationships, and deliver measurable results. Let’s build on that promise together.
Industry Involvement
Avalon is proud to be an active member and contributor within the direct marketing fundraising community
Frequently Asked Questions
Avalon Consulting Group is a nonprofit fundraising consulting firm that helps mission-driven organizations grow revenue, strengthen donor relationships, and build sustainable fundraising programs.
The firm provides full-service support across strategy, creative, and analytics.
Donor analytics
Direct mail campaigns
Digital fundraising
Creative services
We’re known for our data-driven approach, helping nonprofits understand not just what is happening in their fundraising performance, but how to improve results.
Avalon Consulting works exclusively with nonprofit organizations, primarily mid-sized to large institutions seeking a strategic fundraising partner.
Typical clients include national nonprofits, advocacy organizations, and mission-driven institutions that want to increase donor engagement, grow revenue, and make more informed decisions using data. We partner closely with internal teams to develop long-term fundraising strategies that support sustainable growth.
Avalon stands out from other fundraising agencies with its combination of deep nonprofit expertise, advanced analytics, and fully integrated strategy.
Unlike agencies that focus on individual channels, Avalon takes a donor-centered, multichannel approach, connecting direct mail, digital strategy, and analytics into cohesive fundraising campaigns. Avalon’s proprietary analytics capabilities and our emphasis on ethical, inclusive storytelling help nonprofits make smarter decisions and build stronger, longer-lasting donor relationships.
