The Agitator’s Tom Belford is bullish on online charity videos in his recent blog: Charity Videos Get Viewed.
Although he admits there’s some skepticism in the market, Belford believes videos are another cultivation tool that will actually interest your supporters. He cites a study from Videology with two findings that caught my eye:
I agree with Belford that nonprofits should try this engaging cultivation tool – assuming you can inexpensively put together a video that tells your story, describes your mission, and/or reminds donors what their support has accomplished, then give it a test.
Here are three terrific examples of compelling nonprofit videos I’ve come across lately: