Top Three Nonprofit Videos

The Agitator’s Tom Belford is bullish on online charity videos in his recent blog: Charity Videos Get Viewed.

Although he admits there’s some skepticism in the market, Belford believes videos are another cultivation tool that will actually interest your supporters. He cites a study from Videology with two findings that caught my eye:

1. Online viewers age 65+ are the most likely to both click through to online videos and then view them to completion (is it just watching the latest grandchild’s birthday party?).
2. Charity videos — out of 16 categories — are the most likely to be clicked to, and the most likely to be viewed to completion.

I agree with Belford that nonprofits should try this engaging cultivation tool – assuming you can inexpensively put together a video that tells your story, describes your mission, and/or reminds donors what their support has accomplished, then give it a test.

Here are three terrific examples of compelling nonprofit videos I’ve come across lately:

• NARAL Pro-Choice America’s response to Sen. Lindsay Graham’s introduction of a 20-week abortion ban: https://www.youtube.com/watch?v=8SuytoMi6cg

• Feeding America’s video about families struggling with hunger: https://www.youtube.com/watch?v=VHoYoGxmpvU#t=78

• CARE’s video about the importance of girls’ education around the world: http://www.care.org/work/features/girls-education