Takeaways from Blackbaud’s 2013 Charitable Giving Index

Blackbaud’s annual report – the 2013 Charitable Giving Index – is out with some interesting facts and figures.

This comprehensive report includes overall giving data from 4,129 nonprofit organizations representing $12.5 billion in total fundraising in 2013. It also reports on online giving data from 3,359 nonprofits representing $1.7 billion in online fundraising in 2013. This year’s report features the addition of overall charitable giving data from 985 organizations and online giving data from 778 organizations.

Here are some highlights:

• Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
• Online giving accounted for 6.4% of all charitable giving in 2013.
• Large organizations had the greatest increase in overall charitable giving, while small nonprofits grew their online giving the most.
• International affairs organizations grew the most in overall charitable giving, while faith-based nonprofits had the biggest increase in online giving.
• More than one-third of overall charitable giving happens in the last three months of the year, with the highest percentage coming in December.

Download the report for some good breakdowns of overall vs. online giving, as well as giving by sector. Interestingly, all sectors except International Affairs showed a larger percentage growth in online fundraising than in overall fundraising.