Emergency Response to COVID-19

Feeding Neighbors at a Critical Time

This integrated emergency response campaign was produced very quickly: within a week for the email (amid closures and frequently changing information) and within two weeks for the mail, and was sent with first-class postage to arrive in homes sooner than with third-class postage. The direct mail yielded a nearly 12% response, the highest appeal response ever, and raised additional funds at a critical time, with a $93 net/donor.