Nova Cohen-Prohow joined Avalon in 2014 with deep experience in direct marketing in the political world. She came to us from the Democratic National Committee (DNC), where she handled the day-to-day direct marketing needs for the Party during the 2012 and 2014 election cycles. This included managing the extensive editing, vetting, and production process for 148 house and acquisition direct mail pieces.
Nova has dedicated her career to working on behalf of nonprofit organizations and progressive campaigns. Prior to her tenure at the DNC, Nova honed her multi-channel fundraising skills as the development and advocacy associate for Planned Parenthood of Metropolitan Washington, and previously worked as a research analyst at the Democratic Congressional Campaign Committee.
As an Avalon Senior Account Director, Nova’s keen attention to detail and her ability to make results-based, data-driven decisions enable her to create successful direct mail and telemarketing programs, while maintaining the overall messaging goals of her clients.
Nova volunteers with local political campaigns and can often be found on Election Day handing out sample ballots at the polls. She has also been active in the Smith College Club of Washington Mentoring program working with young alums starting out in the DC area.
When she’s not working, Nova spends time baking, doing crossword puzzles, and exploring northern Virginia’s restaurants with her family.