Mary Meredith returned to Avalon in 2019 and currently serves as Vice President, Director of Digital Innovation. Mary brings over 18 years of integrated direct marketing experience from an extensive portfolio of clients on both the non- and for-profit sides of the aisle. Previously she served as an Avalon Senior Fundraising Program Manager in the mid-2000s, helping to design and implement successful multi-channel fundraising campaigns for her clients. Since 2006, she has been honing her skills in senior advertising and marketing positions at global and boutique firms including Ogilvy New York, BBDO Australia, and Zender Communications in New Orleans. Most recently, Mary was the Director of Marketing & Digital Engagement at the international non-profit TechnoServe and worked as a freelance consultant for several years where she specialized in integrated omnichannel direct marketing for her clients in the non-profit and for-profit space.
Mary drives digital growth and innovation for Avalon and leads creative and strategic teams across an exciting portfolio of clients. Her deep expertise in integrated direct marketing makes her an invaluable senior member of Avalon’s team.
Outside of work, Mary enjoys sailing, fishing, and paddle boarding with her husband and dog. Mary is also a dedicated beekeeper and enjoys ensuring her backyard bees continue to thrive.