Andrea Thorn
Digital Account Director
“Follow the data!” is a phrase you’re likely to hear Andrea say. After helping nonprofits build successful digital fundraising programs for more than 10 years, you can trust that she knows exactly where to go.
Andrea brings a wealth of nonprofit experience—from her time as a freelancer and from working in agencies—to Avalon’s digital team. As a Digital Account Director, she spends her days finding creative ways to reach new donors, leading digital testing and reporting to clearly communicate campaign findings, and building meaningful relationships with her team and with clients.
One of her favorite aspects of working in digital fundraising is the ability to work nimbly and create a custom approach. Although she draws on years of past wisdom (and data) to guide her, she never applies a cookie-cutter method to anything—from media plans to campaign recommendations. She also loves cross-channel collaboration—how learnings from digital can help inform offline efforts and vice-versa to benefit to benefit a clients’ overall program.
Andrea is based in Buffalo, New York. In her free time—although with a one-year-old, her time is arguably not very free—she enjoys gardening and making her own jams.
