FYI Blog

Case Study: Building Engagement Before the Museum Opens

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How do you build engagement and loyalty for a museum donors can’t visit yet? During the National Museum of African American History and Culture’s long funding and construction phases, Avalon helped the Museum generate excitement, build support, and recruit valuable Charter Members to fund the pre-opening phases of this institution, through consistent branding, multi-channel direct marketing campaigns, and best practice efforts. Read more here.