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DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”

by | Apr 5, 2018 | Avalon Analytics, Avalon Insights, Avalon News, Donor/Member Appeals

Avalon’s Vice President & Director of Analytical Services, TJ Hillinger, recently shared retention insights in the March issue of DMAW‘s Marketing AdVents. Her article – “Your Second-Gift Rate is Talking – Are You Listening?” – analyzes second-gift rate as an indicator of loyalty and future retention. Read on to learn how the speed of a donor’s second gift correlates to long-term value, and what that means for your fundraising strategy.



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