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Avalon’s Vice President & Director of Analytical Services TJ Hillinger recently hosted a virtual roundtable on database conversions—seeking several industry experts’ best advice on how to make this challenging undertaking more efficient and successful. Check out TJ’s recent piece in DMAW AdVents—aptly titled “Database Conversions: Buckle Up, It’s Gonna Be a Bumpy Ride”—for solid recommendations on how to run a database conversion that won’t stress your staff, bust your budget, or bring you to your knees!

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